Early 2025, Nissan launches two digital campaigns for the 100% electric crossover, ARIYA and the new ARIYA NISMO.
In a traditionally functionality-driven automotive segment, the Nissan ARIYA redefines expectations for electric driving by offering an unprecedented experience. Rooted in an unparalleled driving sensation, Nissan’s new campaign brings ARIYA’s promise, “Pure Thrill,” to life through digital creation, including OLVs, social media content, banners, and much more. These two visually impactful films highlight e-Force and NISMO technologies—one redefining the concept of gravity and the other taking NISMO sports into new stylistic territories.
ECD: Philippe Rachel & Carl Harborg
Creative Team: Clément Philippart & Ana Zabraniecki / Director : Guillaume Allantaz / Production : SOLDATS

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