For over a decade, HomeAway has brought loved ones together to create unforgettable experiences in whole Home vacation rentals in many countries. The challenge: For its arrival in Europe, HomeAway asked us to make a breaktrough communication in order to emerge on an already crowded market. The idea: To make everyone remember a simple truth : unique places make unique vacation memories, we decided to turn an iconic landmark of worldwide tourism, the Eiffel tower, into a home. 4 lucky winnners steped in History by being the first to sleep over up there. The result : more than 2,5 billion impressions, 28 millions view on Facebook live, 25,2 millions euros of earned media values.
Creative conception: Phil & Carl for SAATCHI & SAATCHI.
We worked in close collobaration with "Mairie de Paris" and the aclaimed french architect Benoit Leleu to create the stunning hausmanian apartement at the first floor of the eiffel tower.
Sleepover ( UK, France, USA, Japan )