In 2008, Nissan launched the GT Academy. This legendary activation gave the best players of the Gran Turismo video game the chance to join the Nissan sport team and become professional drivers. This racing competition was broadcast in over 14 countries across 8 seasons, creating the ultimate liquid content ahead of its time. Between 2023 and 2024, we worked with Sony Studios, Nissan and TBWA WORLDWIDE to bring this activation back to life. Sony has transformed this legendary activation into an extraordinary action film featuring top actors, directors, and producers.
