In 2026, Nissan entrusted us with the launch of the new Nissan Leaf, the flagship of its electric technology. A car that pushes the technological standards of its era so far that one question emerges: is it truly a car? Or technology from another world?
The hero film, produced by Wanda and directed by Dorian & Daniel, is just the beginning. The campaign expands into a broader platform that includes Smart Stories: a series of expert-led content films highlighting the vehicle’s key technologies. Alongside these, Nissan is launching a social ecosystem built around the hero narrative, with additional content tailored for Meta to deepen engagement and build intrigue around this new intelligence on the road. With this launch, Nissan, the pioneer of mass-market EVs since 2007, invites the world to Encounter the Next Electric Intelligence, a reminder that extraordinary technology doesn’t always come from the stars.
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