September 2024, the Qashqai makes its grand return in a new European campaign "Defy The Limits" where the iconic crossover once again outsmarts the city.
The film "Defy the Limits" showcases the new Qashqai through an urban ascent in a setting as spectacular as it is dizzying. The new brand platform as well as the Qashqai film was conceived by the French duo Philippe and Carl for the agency TBWA Nissan United. The film was produced by Birth Production and directed by Daniel Askill, an award-winning Australian filmmaker recognized for his advertising and music videos (SIA, Lady Gaga…) The film is accompanied by an unexpected remix of the EuroDance hit "No Limit" by the group 2 Unlimited. In addition to the film, a wide series of digital assets, key visuals (KV), and local events in different countries will mark the kickoff of this 360° campaign.
Director cut
Production: Birth Paris
Post Production: The Mill Paris
Creation : Philippe & Carl
Art Director / Pierre Régnier & Jocelyn Berthat.
GUINESS WORLD RECORD / NISSAN FRANCE.
Qashqai breaks world record for highest bungee jump with a car.
