In 2026, as the “Duplomb 2” bill threatens to reauthorize toxic pesticides harmful to pollinators, the ecological emergency is struggling to capture public attention amid economic and geopolitical crises. To make the impact of disappearing bees more tangible, we transformed a market in Chauvigny by displaying the real price of fruits and vegetables in a world without pollinators — up to 20 times more expensive. A striking campaign designed to reconnect environmental issues with purchasing power, and to rally citizens against the Duplomb 2 bill.
This initiative was part of a broader campaign combining a digital strategy with public statements from scientists, members of parliament, and environmental stakeholders, as well as a national outdoor and press campaign aimed at mobilizing citizens against the Duplomb 2 law. Creation : Philippe & Carl.
