Winter 2024, Nissan tasked us with creating an activation to highlight their new electric e-4ORCE engine in a spectacular way. In collaboration with Nissan and Wecar, we conceived and ingeneered the X-Trail Mountain Rescue – a cutting-edge ambulance featuring e-4ORCE All-Wheel Drive to assist rescuers in the toughest alpine conditions.
In addition, we developed an all-new technology for speed monitoring sign to encourage skiers to ride responsibly. After all, the best way to use a rescue vehicle is making sure you never need to. These innovative radar signs was deployed across our partner ski resorts in France, Switzerland, and Italy.
ECD : Carl & Philippe / Team : Darren Rosenberg & Pierre Renier / D.A : Jocelyn Berthat
